Esport is officially recognized as a professional sport in Thailand – European Gaming Industry News
Former Garena Esports Project Manager for India Romeo Misao Joins Galaxy Racer to Lead the Organization’s Rapid Expansion Plans for the Region
Galaxy Racer (GXR), one of the world’s fastest growing esports, gaming and lifestyle organizations headquartered in Dubai, has announced the appointment of Romeo Misao as Head of marketing for India and South Asia. The announcement follows the wave of new hires for the organization around the world and the recent signing of Galaxy Racer Marketing Director Allan Phang.
Misao will lead the best regional marketing initiatives for Galaxy Racer and Nigma Galaxy, the competitive esports division of Galaxy Racer, focusing on the company’s aggressive expansion plans in India and South Asia.
Misao was previously India’s premier esports rental for Free Fire, the award-winning Battle Royale mobile game from leading game publisher Garena. He led and executed esports initiatives for Free Fire in India and Bangladesh as an Esports Project Manager.
He has led and launched the leading premium esports IP addresses in India that have broken records like the Free Fire India Championship Fall 2020 with 300,000 simultaneous viewers and the Free Fire World Series, Singapore 2021 with 1.9 million viewers. simultaneous in local Hindi language. streams.
Misao also worked for award-winning brand BenQ-Zowie, where he led gaming and esports projects and contributed to the brand’s success in ranking as the # 1 gaming monitor. He led the set. marketing and communications for the leading display brand in the United States, ViewSonic in India and contributed to the brand’s growth in the leading display product line with a ranking in the Top 3 in India. This has positioned the brand among the best display segments, which has led to significant collaborative promotional projects with major game publishers such as Tencent.
Galaxy Racer was founded in 2019 and currently has over 100 content creators across the Middle East, North Africa (MENA) and South East Asia (SEA), with over 370 million followers. and generating over 2 billion monthly views.
Nigma Galaxy, the merger of Team Nigma, champions of The International 7 Dota 2, and Galaxy Racer, will lead the competitive esports teams division, with an impressive list of twelve esports teams in Dota 2, League of Legends, CS : GO, Fortnite, PUBG Mobile, BGMI, and Free Fire, featuring over 60 male and female esports athletes from over 20 countries.
Galaxy Racer Marketing Director Allan Phang said: âRomeo’s extensive marketing experience and in-depth knowledge of the Indian esports industry is essential as part of our strategic initiatives for India. His work is exceptional and I look forward to working with him. As Galaxy Racer continues with aggressive expansion plans, it is important to have a leader of their caliber to lead our marketing campaigns. We can’t wait to have Romeo on board with us. Welcome to our galaxy!
Romeo Misao, India and South Asia Marketing Manager for Galaxy Racer, said: âI am delighted to be working at Galaxy Racer, one of the esports, gaming and lifestyle organizations in the fastest growing in the world. I look forward to working with Allan and my colleagues as we seek to partner with brands that want to target Gen Z and Millennials. I look forward to launching the tremendous marketing initiatives I have in store for the Indian market and put Galaxy Racer, Nigma Galaxy and India on the world map in the global esports industry.
Galaxy Racer creates a true brand of 360 degree esports, games, content and lifestyle. Their group company, Riva Technology and Entertainment (RTE), has secured a strong streak of acquisitions, partnerships and brand licensing deals, including iconic comic book series publisher Dark Horse Comics, RTE producing several mobile games based on the massive success of The Umbrella. Academy comics and Netflix series.
Earlier this year, RTE invested in several companies, including SUB2r which produces broadcast-quality streaming video cameras, Recast an over-the-top (OTT) platform, My LADS, a technology engagement company in reality Augmented (AR) that promotes fan engagement, the leading game publisher Rogue Games and OKLetsPlay, the leading platform for players to compete in competitions against other players around the world.
RTE also owns a majority stake in global game producer Firefly Games, which has experience working with major studios and brands for world-renowned intellectual properties (IP) from Dreamworks Animation, NBC Universal, Skydance Media, and now MGA. Entertainment, a consumer entertainment product. company, to produce and publish mobile games based on their successful properties LOL Surprise! â¢ and Rainbow High, both featured on Netflix.
Galaxy Racer recently recruited former Disney executive Guenther Hake, senior vice president and general manager of Disney Consumer Products in Greater China and CEO of Oriental DreamWorks, who will play an advisory role in brand partnerships, consumer products , clothing and merchandising efforts.
Galaxy Racer also recruited Danny Lopez as Director of Content, who was previously Director of Brand and Content at Guild Esports, an esports team co-owned by David Beckham, where he led development and execution. creative content at all levels.